Yuasa Battery is a manufacturer and distributor of batteries for motorcycles, ATVs, UTV’s, snowmobiles, and more. Because of this they wanted their tradeshow booth to reflect their powersport background by bringing the outdoors to the show floor.
In my role for this project I worked with the client to source high resolution images, and led production for all graphics and three-dimensional elements.
To help achieve the feeling of the outdoors the booth was nicknamed “The Yuasa Lakehouse” and included a custom lakehouse sign and images of wood and stone to mimic being in a lakehouse.
In addition to everything else there were three animal standees created with a Pantoned matched Yuasa red.
These standees were made with plywood cut to shape and printed PVC. I created the shapes for the plywood and the PVC covers.
There were also trees created with the same method, and they were placed around the back of the booth with the lakehouse sign.
